The Itataste project was established with the ambition to create, through professionalism and dedication, a trusted relationship and a new practical and effective purchasing experience. It is the result of active collaboration between two companies: My Way Limited, based in London, whose partners have thirty years of experience in the food service sector, particularly in the export, import, and logistics of food and non-food products, managing all related procedures; and Management Investment e Consulting Srl, based in Naples, specializing in services and consulting for the design, construction, and management of digital platforms

The goal is to develop a brand capable of offering customers a professional service geared towards "Business-to-Business", enabling easy and immediate access to thousands of top-tier Italian products, highly sought after worldwide, while providing the best price-quality ratio.